Sao Paulo, San Pablo, Brasil
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Business strategist with 30+ years´ experience in IT, Operations and Finance services (14…

Artículos de Sérgio

  • Faz bem fazer o bem !
    28 oct 2016

    Faz bem fazer o bem !

    Olá pessoal, Estou apoiando esta iniciativa da"Associação Nossa Turma", entidade séria e respeitada no 3o setor, que…

  • São Paulo Tech Week 2015
    2 nov 2015

    São Paulo Tech Week 2015

    Não percam a São Paulo Tech Week 2015, que ocorrerá entre 03 e 09 de Novembro (http://www.saopaulotechweek.com). A…

  • Exposição Fotográfica
    27 oct 2015

    Exposição Fotográfica

    Olá pessoal, Tive o privilégio de acompanhar o desenvolvimento de um projeto muito bonito, cujos frutos serão…

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    Associação de Apoio à Infância e Adolescência Nossa Turma

    - 2 años 1 mes

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    Consultoria e apoio em projetos de inclusão social, através da educação.

Publicaciones

  • FIA - Guest Professor (MBA) - Project Management

    International Journal of Innovative Science and Modern Engineering™ (IJISME)

    This work intends to examine how does the taxonomies presented by the authors Osterwalder and
    Pigneur (2009), and Blank (2012), can be applied as enhancement tools to diagnose faults, correct the course and plan the recovery of a Brazilian tech startup.

    In the perspective of solving the search problem and achieve the desired goal, the research was initially developed in light of the literature, where they were extracted data on taxonomies of business model, proposed by the authors…

    This work intends to examine how does the taxonomies presented by the authors Osterwalder and
    Pigneur (2009), and Blank (2012), can be applied as enhancement tools to diagnose faults, correct the course and plan the recovery of a Brazilian tech startup.

    In the perspective of solving the search problem and achieve the desired goal, the research was initially developed in light of the literature, where they were extracted data on taxonomies of business model, proposed by the authors, structured as follows:

    (i) - Customer Discovery
    (ii) Validation Customer
    (iii) Customer Creation and (iv) Building Company.

    Secondly, to demonstrate the feasibility and plausibility of the model, an exploratory study was conducted on a case study in a Brazilian technology company.

    The research involved the intervention of specialists with expertise on the research subject. The comparison between the state of the art and the state of practice was observed throughout a structured questionnaire, in which the experts have issued their opinions on the variables (taxonomies) presented in the reference models. In light of this proposal was possible to identify the taxonomies that best fit the case investigated. So, this exploratory case study describes the benefits that can be obtained from implementing a structured program based on the correct theoretical models, based on deep and comprehensive conceptual audit - using the selected taxonomies - and including also observations, conceptual and result comparisons, and exploratory in-depth interviews.

    The results obtained have been satisfactory, validating the proceeding proposed for startups.

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