Buenos Aires, Provincia de Buenos Aires, Argentina
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What do you do if your public relations strategy needs a boost from influencer marketing and new technology?
Depending on the channel that you want to be present, always think about algoritms and it relations with formats because at the end of the day the platform will help you to engage better with your audience. Always try to refine your segmentation, to be broad it´s ok, but to be specific it´s better. By this way and proposing diverse use of formats try to be creative with the audience not only to make them stop scrolling, but to creating attention. There is no clue, only try by doing tests and asking yourself what performed better. Try to differentiate by studying the audience reactions, if they do more likes or comments or repost. Always see the best days and hour of your post performing and be continuous in frequency.
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What do you do if your public relations strategy needs a boost from influencer marketing and new technology?
Choose your influencers not because of the number of followers, but how they: 1. React with their audiences. 2. Don´t judge by they covers, analyze how did they start communicating and if they use the correct channel for your business. 3. Let them be, if you choose them, your competence will do the same, try to find how they can help you to make positive impact. 4. Do listening and measure to find insights/learnings for next steps.
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What do you do if your public relations strategy needs a boost from influencer marketing and new technology?
1. Think about your audience and how can react with the potential messages to amplify with your business. 2. Find the correct influencers not because the number of followers, but for the kind of engagement they do with their audiences. Let them be creative and how they see your brand. 3. Define how the creativity of the business can goes with what the influencers propose to communicate. 4. Do social media listening to understand the s reactions and how the researches can give you more ideas to keep with the campaigns. 5. Always measure to take learnings to know how do you need keep walking.
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