Daniel Knopfholz es una persona influyente

Vice-presidente de Novos Negócios no Grupo Boticário | LinkedIn Top Voice

Sao Paulo, San Pablo, Brasil
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I am currently VP of New Business at Grupo Boticário. During more then 15 years, I've worked in a number of different roles and countries within the group.

I was responsible for the international expansion and development of the company’s online channel in Western Europe, where I also led the turnaround of O Boticário in Portugal. I led the recovery of Eudora, working with the team to set up a digital direct sales model, with the brand becoming the second largest in the group.

More recently, my role has been to transform the way Grupo Boticário views technology. With greater client focus, we have placed technology at the heart of the business through a change in mindset and in the modus operandi. Over the coming years, we will build solutions for GB that help it set the standard in IT retail. To do that, we understood that changing the way we work would be mandatory; so we decided to merge IT and HR. During 5 years, I had also lead the CVC arm of the company. Since the end of 2024, I've started a new challenge as New Business VP.

I took a bachelor’s degree in Journalism as I saw it as a way to make an impact on people and help make the world a better place. However, I have decided to follow another path to better fulfill this desire. I have come to realize that it is possible to work with people who are willing to learn, develop incredible projects and have a positive impact on society within companies. I completed a postgraduate program in Business Management at Universidade Federal do Paraná, and have a master's degree in Business and istration from IE Business School, in Spain.

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Experiencia

  • Grupo Boticário

    Grupo Boticário

    17 años 3 meses

    • Gráfico Grupo Boticário

      Vice President of New Business

      Grupo Boticário

      - actualidad 9 mes

      São Paulo, Brasil

    • Gráfico Grupo Boticário

      Vice president of People & Technology

      Grupo Boticário

      - 2 años 1 mes

    • Gráfico Grupo Boticário

      Vice President of Technology - CTO

      Grupo Boticário

      - 1 año 9 meses

      São Paulo, Brasil

      Responsible for IT and digital innovation within the group, including analytics, data science and engineering and the integration of technology companies acquired, such as GAVB (https://www.gar-linkedin.portalmineiro.net) and Casa Magalhães (https://www.casamagalhaes.com.br). I'm leading the GB Ventures program (https://www.gbventures.com.br), responsible for the acceleration of several start-ups, while also coordinating programs with innovation companies. In addition, I manage the Desenvolve program…

      Responsible for IT and digital innovation within the group, including analytics, data science and engineering and the integration of technology companies acquired, such as GAVB (https://www.gar-linkedin.portalmineiro.net) and Casa Magalhães (https://www.casamagalhaes.com.br). I'm leading the GB Ventures program (https://www.gbventures.com.br), responsible for the acceleration of several start-ups, while also coordinating programs with innovation companies. In addition, I manage the Desenvolve program (https://desenvolve.grupoboticario.com.br/), which makes a major social impact, and the implementation of tools for updating the company's operating model such as Slack, Google Workspace, AWS and Azure.

    • Gráfico Grupo Boticário

      Director of IT (CIO/CDO/CTO)

      Grupo Boticário

      - 1 año 10 meses

      São Paulo e Região, Brasil

      Restructured the technology area, taking it from being a “ area” to the heart of the business, creating digital product areas and bringing in-house the team of developers. Managed the group’s digital transformation, implementing the Agile and Scrum models, and other methodologies.

    • Gráfico Grupo Boticário

      Managing Director (Eudora - Direct Sales Unit)

      Grupo Boticário

      - 5 años

      São Paulo

      Led the brand's turnaround. Carried out the process for digitalizing the unit, mainly the Direct Selling (DS) channel, which made Eudora the first brand of DS in Brazil to have 100% online registration and 100% digital service for female resellers. As head of the unit, I was responsible for the sales, marketing, channels, customer service, technology, product development, brand positioning, store operation, direct selling and e-commerce areas. I helped develop the new image of the brand Eudora…

      Led the brand's turnaround. Carried out the process for digitalizing the unit, mainly the Direct Selling (DS) channel, which made Eudora the first brand of DS in Brazil to have 100% online registration and 100% digital service for female resellers. As head of the unit, I was responsible for the sales, marketing, channels, customer service, technology, product development, brand positioning, store operation, direct selling and e-commerce areas. I helped develop the new image of the brand Eudora (“Chega Lá e Eudora”) and the new architectural model for the store. In 5 years, we have increased the female reseller base by a factor of 15.

    • Gráfico Grupo Boticário

      International Business Director

      Grupo Boticário

      - 3 años 6 meses

      São Paulo Area, Brazil

      Managed the company's international expansion, launching operations in three countries (USA, Spain and Colombia), creating two new channels (direct selling and e-commerce), devising a strategy, business models and start-up projects. Developed the architectural concept, customizing specific stores to create a local brand experience.

    • Gráfico Grupo Boticário

      Country General Manager (Portugal)

      Grupo Boticário

      - 5 años 2 meses

      Lisboa, Portugal

      Responsible for the business turnaround for the retail operation in Portugal (80 stores). Managed the brand repositioning within the country, which led to O Boticário becoming the market leader behind only the mass consumer brands. According to a survey conducted in 2012 by the magazine "Marketeer", specialized in marketing, O Boticário was known by 99% of the Portuguese population. In addition, I led the sales, marketing, channels, customer service, technology, product development, brand…

      Responsible for the business turnaround for the retail operation in Portugal (80 stores). Managed the brand repositioning within the country, which led to O Boticário becoming the market leader behind only the mass consumer brands. According to a survey conducted in 2012 by the magazine "Marketeer", specialized in marketing, O Boticário was known by 99% of the Portuguese population. In addition, I led the sales, marketing, channels, customer service, technology, product development, brand positioning, store operations, direct sales and e-commerce areas.

  • Gráfico Endeavor

    Mentor

    Endeavor

    - actualidad 1 año

  • Gráfico REDE DIGITALIZE

    Conselheiro (voluntário)

    REDE DIGITALIZE

    - actualidad 1 año

    São Paulo, Brasil

    A Rede Digitalize promove encontros e educação por meio das mais relevantes empresas nativas digitais e profissionais que já entregaram resultados positivos em suas jornadas.

  • Gráfico Parada Advogados

    Membro do conselho consultivo

    Parada Advogados

    - 1 año 7 meses

  • Gráfico Oliver Wyman (former Mercer Management Consulting & former Diamond Cluster)

    Consultant

    Oliver Wyman (former Mercer Management Consulting & former Diamond Cluster)

    - 4 años

    São Paulo Area, Brazil

    Coordinated M&A projects and go-to-market strategies mainly in the technology and telecommunications sectors. Developed projects for NET-Claro, Telefônica, Brasil Telecom and Positivo Informática.

  • O Boticário

    O Boticário

    2 años

    • Gráfico O Boticário

      Key for Latin America

      O Boticário

      - 1 año

      Curitiba, Paraná, Brasil

      Responsible for international franchisees, opening stores in new countries, prospecting partners, establishing the portfolio and points of sale.

    • Gráfico O Boticário

      Internal Communications Analyst

      O Boticário

      - 1 año

      Curitiba, Paraná, Brasil

      Managed internal communications media, such as the jornal mural and the magazine “Essência”, and developed the company's first internal portal. Also coordinated employee events and oversaw the management of the corporate culture, including the organization of parties to celebrate results, among other events.

Educación

Experiencia de voluntariado

  • Gráfico JA Brasil

    Mentor de negócios

    JA Brasil

    Potenciamiento económico

    Mentor e orientador de jovens empreendedores, nas disciplinas de marketing, vendas e planejamento estratégico.

Reconocimientos y premios

  • Great Place to Work 2010

    Instituto GPTW Portugal

    Head da operação do Boticário em Portugal quando a empresa foi reconhecida entre as melhores do pais para se trabalhar. Foi a única empresa varejista de toda a lista daquele ano.

  • IADE Invest Empreendedorismo

    IADE - Instituto de Artes e Design de Portugal

    Reconhecimento pelo trabalho realizado entre a empresa e a universidade. O objetivo foi buscar novos talentos, com capacidade para inovação e design thinking.

Idiomas

  • Espanhol

    Competencia bilingüe o nativa

  • Ingles

    Competencia bilingüe o nativa

  • Hebraico

    Competencia bilingüe o nativa

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