Sao Paulo, San Pablo, Brasil
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I believe that humanity's greatest gift is not its ability to use its hands, but its…

Artículos de Cassio

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Experiencia de voluntariado

  • Membro da MESA

    Pacto Alegre

    - actualidad 6 años 3 meses

    Ciencia y tecnología

    Membro da MESA do Pacto Alegre, iniciativa que visa ao desenvolvimento da cidade de Porto Alegre por meio da economia inovadora e criativa, unindo universidades, governo, entidades, sociedade civil e iniciativa privada.

Publicaciones

  • MOBILIDADE EMPRESARIAL: Oportunidades e Desafios do Uso de Tecnologias Móveis para Negócios no Contexto Brasileiro

    Editora Atlas

    Enterprise mobility involves the use of mobile technologies and wireless in various business processes such as, for example, buying and selling, the field of logistics operations, customer , marketing, personnel management, project management , among others.

    This book brings together the results of over 10 years of research on enterprise mobility in the Brazilian context. It provides a conceptual base on the topic, analyzes its historical and future prospects, addresses the…

    Enterprise mobility involves the use of mobile technologies and wireless in various business processes such as, for example, buying and selling, the field of logistics operations, customer , marketing, personnel management, project management , among others.

    This book brings together the results of over 10 years of research on enterprise mobility in the Brazilian context. It provides a conceptual base on the topic, analyzes its historical and future prospects, addresses the capacity to be developed by the organization to seize the opportunities of enterprise mobility, and shows how to plan mobility initiatives.

    It also presents a series of case studies of enterprise mobility in different sectors, including: pharmaceuticals, agribusiness, health and education. Several applications for mobility are. The text also discusses in a critical way, the moves and challenges of enterprise mobility, exploring the paradoxes of use of mobile technologies for organizations and their s.

    Otros autores
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  • Firm's Innovation Expectation, Potential and Actions: Impressions on the Japanese Videogame Console Market

    Journal of Technology Management & Innovation, v. 4.

    From the major assumptions proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation efforts are justified by the vital need of any firm to generate enough solutions to be validated in the market. All along the market validation process, one can identify the life cycle of the innovation, easily represented by an “S-curve”. Whether due to the new solution’s success in of sales, market share or technological improvements, there…

    From the major assumptions proposed by the Theory of the Firm, it is possible to understand the firm as the primary site for innovation. Innovation efforts are justified by the vital need of any firm to generate enough solutions to be validated in the market. All along the market validation process, one can identify the life cycle of the innovation, easily represented by an “S-curve”. Whether due to the new solution’s success in of sales, market share or technological improvements, there is a sequence of stages that are, invariably, repeated in all technologies: startup, development and maturity. This paper presents, based on an S-curve model for innovation expectation and potential, the analysis of the major players (Nintendo, Sony and Microsoft) actions´ in the Japanese videogame console market. The most interesting findings are that firms launch new products somewhere just before the inflexion point of the previous S-curve, and stress the life cycle of each on-going technology by keeping, simultaneously, different versions of the consoles.

    Otros autores
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  • Fatores-chave para o Planejamento de Projetos de Interação Móvel entre Empresa e Cliente

    PPGA/UFRGS

    Mobile digital communication massification is one of the most important recent technological forces. Besides its fast spreading among people, organizations are widely adopting mobile interactions with its publics, although seldom considering every aspect and risk involved in this kind of interaction. Mobile interactions have their own characteristics, introducing new dimensions that differentiate them from conventional interactions, requiring new considerations during its planning. Thus, the…

    Mobile digital communication massification is one of the most important recent technological forces. Besides its fast spreading among people, organizations are widely adopting mobile interactions with its publics, although seldom considering every aspect and risk involved in this kind of interaction. Mobile interactions have their own characteristics, introducing new dimensions that differentiate them from conventional interactions, requiring new considerations during its planning. Thus, the goal of this work is to identify key-issues for the planning of mobile interaction projects between organizations and their clients. Research was done using qualitative methods, involving a broad analysis of mobile literature, specialists’ interviews and multiple-case study. Results achieved comprehend a key-issues’ list for this kind of project, offering managers a practical instrument for their planning of clients mobile interaction initiatives.

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  • Construindo o Plano Estratégico

    Editora Sulina

    Book about the practical aspects of strategic planning explained with real cases, that include my former company Human Mobile.

    Otros autores
    • Roger Born
    • Adalberto Garcia
    • Gabriel Fiori
    • Geraldo Nunes
    • Paulo Bittencourt
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Reconocimientos y premios

  • Honored by EY Entrepreneur of the Year - Emerging

    EY Entrepreneur of the Year

  • 24a PME que mais cresceu no Brasil (2014-2016)

    Deloitte/ExamePME

  • 7a PME que mais cresceu no Brasil (2013-2015)

    Deloitte/ExamePME

  • 53a PME que mais cresceu no Brasil (2009-2011)

    Deloitte/ExamePME

  • 17a PME que mais cresceu no Brasil (2008-2010)

    Deloitte/ExamePME

  • 8a PME que mais cresceu no Brasil (2007-2009)

    Deloitte/ExamePME

Idiomas

  • English

    Competencia profesional completa

  • Spanish

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  • Portuguese

    Competencia bilingüe o nativa

Empresas

  • Endeavor

    Entrepreneur

    - actualidad

  • Young Presidents Organization (YPO)

    Member

    - actualidad

  • MENSA High IQ Society

    Member

    - actualidad

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